PLAY!
Community WeekendCreative Direction · Branding · Campaign DesignPersonal project | 2026
Cleveland, as an old industrial city, carries a strong and weighty historical character, but that also makes it a place in need of new forms of public activity to activate everyday urban life. PLAY! Community Weekend was designed with the intention of bringing new energy to the city through a festival system that feels more open, welcoming, and participatory. Centered around markets, performances, workshops, and family-friendly interactive experiences, the project brings together communication, on-site wayfinding, and event engagement into a visual system that is clearer, warmer, and more inviting.
[Event Identity]The event identity for PLAY! Community Weekend introduces a brighter and more playful visual language to Cleveland’s industrial urban context. Rather than assigning fixed meanings to each shape, the system uses modular patterns, bold color, and flexible composition to create a lively and welcoming visual atmosphere. Together, these elements bring a sense of freshness, energy, and accessibility to the festival across posters, signage, and other public-facing applications.
[Environmental Graphics]The environmental graphics extend PLAY!’s visual identity into public space, transforming walls and large-scale surfaces into bright and welcoming festival touchpoints. Using modular patterns, bold color, and repeated graphic elements, the system brings a stronger sense of energy and visibility to the site while reinforcing the event’s playful and community-centered atmosphere.